CANADA LIFE ASSURANCE BUILDING
This significant six-storey building was constructed by 1914 for the Canada Life Assurance Company. It served that purpose until 1947 when it was purchased by the newly created Saskatchewan Government Insurance Office. SGIO maintained its head office in the building until 1979. This historic place was designated for protection under the Saskatchewan Heritage Act in 1978. Located at 2201 11th Avenue in Regina, the building is one of 52 Provincial Heritage Properties today.
The ornate terra cotta facade building was designed by the prominent Montreal architectural firm of Brown and Vallance in the Gothic Revival style, with influences from the Chicago School. Its heritage value resides in various character-defining elements including the vertical piers flanking recessed window bays topped by rounded arches and the ornate shields, floral motifs, and other decorative elements on the façade; those elements which reflect the Chicago School of architecture (including the terra-cotta façade), regular window arrangement, boldly projecting cornice, and vertical emphasis; those elements which reflect the use of the building as an insurance office, including signage and fixtures; and, those elements that reflect the prestigious nature of the original office building including flooring material, staircase, fixtures and ceilings. The heritage value also resides in the property's association with the insurance industry in Saskatchewan.
Image: Public Domain